A greener outlook

Aquaponica Corporation, winner of the ‘ideas’ category in the MIT Enterprise Forum Saudi Arabia, has a concept with the potential to ensure food security for years to come by developing sustainable agricultural practices in even the most challenging environments.

Dealing with ever-changing and ever-challenging climate shifts is a truly global problem that does not respect borders or cultures.

It is particularly threatening to food security, potentially leading to large-scale difficulties in the Middle East.

Although there is a strong agricultural tradition across the region, it is vastly underused and underdeveloped. The World Bank reports that as much as 80 percent of all food available in Saudi Arabia is imported and as high as 97 percent in some GCC neighbours.

It is clear that this needs to change – not an easy task in a naturally arid country such as Saudi Arabia. But Aquaponica Corporation hopes to lead that change by using technology and developing innovative, efficient, and climate-specific agricultural techniques that increase the quality and quantity of sustainable arable land.

Founded by Dr Amin Majdi in the Western region of Saudi Arabia, Aquaponica’s primary focus is on the design and implementation of temperature-controlled greenhouses and aquaponic agriculture on a commercial scale.

Dr Majdi received the King Abdullah Scholarship and qualified in the USA with master’s and PhD degrees in energy-efficiency and renewable energy. While in the USA, Dr Majdi was introduced to the concepts of energy efficiency in buildings.

“During my studies, I was introduced to many energy-efficient residential, commercial, and industrial building designs,” he says. “I found the ‘Passive House’ building principle fascinating. Passive houses have incredibly stringent energy-efficiency standards that can reduce energy consumption by up to 90 percent and make renewable energy economically appealing.

“For my PhD research I wanted to take the principles of the passive house and apply them to greenhouses – which typically follow no energy codes whatsoever.”

Dr Majdi used his expertise in energy efficiency to enhance his designs, helped by the latest computer software and smart algorithms. He was drawn to aquaponics in his search for efficient and sustainable farming methods that eliminated the need for conventional cooling/heating and were also practical and economically feasible.

“After I discovered the benefits of aquaponics, I read and researched extensively to broaden my understanding, attending many aquaponic workshops in the US to get more hands-on experience and build relationships with scientists, experts, and leading companies in the field.”

Now, having received his PhD and achieved his aim of creating a new standard of energy efficiency in greenhouses, Dr Majid is bringing his technology to the real world. This means agriculture can flourish in incredibly challenging environments such as in Saudi Arabia.

“I think that Aquaponica is a turning point in the agriculture sector. It saves energy, water and materials, requires no conventional heating or cooling systems, enhances renewable energy systems efficiencies, and produces two fresh premium products – fish and plants – that are free of pesticides and chemicals.”

But taking a concept to market requires business knowledge and marketing and public relations skills, which MITEF Saudi Arabia has provided to Dr Majdi as a part of its competition programme.

“When it came to business, I was trying everything almost for the first time – from talking to the media, to standing in front of the judges. But the guidance I received from MITEF staff was incredibly helpful and I had the opportunity to learn while simultaneously networking and having access to decision-makers.

“This experience has given me valuable perspective. Previously I was a purely technical thinker, but now I have invaluable business skills which will allow me to build my business and adapt my concept for the real world.”

Changing the marketplace

Winner of the 2017 MIT Enterprise Forum Saudi Arabia in the Startup segment, Madad Services LLC, offers an e-commerce platform facilitating supply and demand in the HoReCa (hotel /restaurant/café) sector.

Increasingly, the service industry is looking to further leverage technology, capitalising on the growing strength of the globalised digital marketplace. Nowhere is this more clearly demonstrated than in connectivity.

By reducing the distance between stakeholders, the service industry can meet the needs of their customers faster and more efficiently, while simultaneously building on real-time client satisfaction.

This is the area in which Madad Services LLC has come into its own. The company was founded in 2016 with the aim of providing businesses in the hotel, restaurant, and café segment with an online platform to improve their connectivity with suppliers of goods and services to across Saudi Arabia. It is the first company of its kind within the country.

“Our concept is simple; we don’t sell products, instead, we offer a web platform that facilitates the exchange of goods. Our goal is to digitise the regional trading market and help businesses grow through internet technology”, said Faisal Alshareef
CEO, Madad Services.

Like so many great ideas, the inspiration for Madad Services was came from a chance conversation between friends. After deciding to look into the hospitality sector for potential business opportunities, Faisal Alshareef shadowed his friend – a restaurateur in Saudi Arabia’s Eastern Province, to see where there could be room for a new idea.

“A few weeks into the process, I began to notice the agony that my friend seemed to go through every time he set about ordering his restaurant supplies. These issues ranged from the inconsistent pricing, the wasted time and effort in searching for a good price, stock unavailability, and overall limitations in access to suppliers.

“One day, a stock check alerted him that he was running out of cooking cream. He called his supplier to order more only to find out that he too was out of stock. He then called the backup supplier and the backup of the backup to find that they too had no supply. At this point he had exhausted the options available to him, as those were the only suppliers he knew. The result of this was that he had to drop five of the best-selling items from his menus for a few months. This affected his revenue severely.

“This got me thinking about creating a platform that connects suppliers and manufacturers with hotels, restaurants, and cafés where our aim was to empower buyers by offering them a competitive marketplace where the lowest possible price could be achieved. The platform could be a place where convenience is prioritised and customers could find a wide range of suppliers with the broadest selection of products.”
However the company does not simply target improving the supply chain on behalf of the customers. “Our aim is also to add value to our partner suppliers. Our platform also services them by introducing them to the online marketplace, while increasing their market exposure and access, and reducing their operation costs,” Faisal Alshareef added.

Since its launch, Madad Services has aimed to offer a “seductively convenient” client-centric business-to-business experience that will effectively digitise what has traditionally been a face-to-face transaction. So successful was this model that Madad Services took first prize in the second annual MITEF Saudi Arabia Startup Competition, earning SR 100,000 in the process, and public exposure that has resulted in a wave of investment offers.

“It was a great honour to win such a prestigious competition and it was a privilege to meet like-minded people; entrepreneurs, mentors, and investors who are trying to revolutionise our ecosystem,” said Faisal Alshareef. “The knowledge that we gained in such a short time has been unbelievable. We now look to the future making sure to inspire others by making Madad Services a real success story for everyone.”

SAFETY AT SEA THROUGH INNOVATIVE APP iBOAT takes runner-up prize in MITEF Saudi awards

Increasingly, new businesses concepts are looking to leverage innovative technology – particularly on smart devices, to access their marketplace. Mobile devices and smart technology have connected the world like never before, and offer a seamlessly managed interaction between vendor and customer. The mobile device and smart apps provide a mobile shop front; easily accessed, anytime, anywhere. But the longer we live with smart technology as part of our day-to-day lives, the clearer it becomes that we are only scratching the surface of its overwhelming potential. When applied to higher-minded ideas, smart technology can have real world impacts that exceed convenience or commercial value.

The runner up in the 2017 MITEF Saudi award in the startup track does just that. Using innovative technology, the iBOAT smart app is making Saudi waters safer for boaters – with the added benefit of protecting the environment at the same time. iBOAT harnesses the power of the ‘internet of things’ (IOT) to sync the marine Automatic Identification System (AIS) to create an identity for every boat, integrating the boat’s existing AIS with a mobile app.

The Smart Navigational Captain System enables users to capitalise on the GPS technology in their smartphones, constantly reporting their position and status – making search and rescue much simpler should the need arise. iBOAT has also created a sea lovers’ platform where all can share their trip’s records, with pictures, reviews, and a rating system for boat-owners and end-users of rented boats. iBOAT is now working on a prototype ‘smart’ boat using a single on-board computer that connect the boat’s marine devices to the cloud using international IOT simcards, Sigfox, and Lora technologies.

Environmental protection will be enhanced by some of the smart boats having water sensors to measure sea pollution, ion levels, temperature, and pH – data that will be invaluable in monitoring and regulating marine resources. The business began in 2013 as the iDiveTeam, based on the founders’ love of the sea and marine activities since childhood – swimming, fishing, snorkelling, and scuba diving.

Mohnnad A. Babaeer CEO iBOAT said; “In the beginning we used to go with friends or sometimes rent and plan a fishing trip among ourselves. “After finishing college abroad, I came back home and saw the huge increase in the number of diving shops, divers, and diving instructors. What really interested me was seeing the number of enthusiasts in my home city of Jeddah, so in 2013 we decided to establish a small boating agency.

“We started with one boat that we bought and operated ourselves. We made money and bought the second boat. After that, we thought we didn’t just want to keep on buying boats. “Why not change our business model and make a partnership with every boat in the MENA region by creating the perfect smartphone app that would solve all the problems of boating and renting?

“Our GPS-based app enables boat owners to make money by operating rental trips and tours – a shared economy model that helps sea lovers who always rent boats to go fishing, diving, or even just for cruising so that they can find the best boat for their weekend’s trip. “We start when roads end – always providing our users with high-quality trips. The app has Smart Blue Charts (sea maps) in unique machine-learning algorithms that give the navigational captain guidance on where to go for the best fishing or diving according to the season. “As a Saudi-based company, the iBoat team has worked hard to overcome the challenges presented to it. Tertiary service-based industry, particularly in terms of home-grown technology concepts, is often difficult to develop. Access to market, and creating brand awareness, can be challenging obstacles to overcome in-country without support.

“We have grown through word of mouth, promotion on social media, and using free trending e-commerce websites that relates to our industry. Our success is very much due to my amazing team – I believe in them and vice versa. And because we enjoy doing what we do, no one could be better at it than us.
“We always have a strong will to take the right steps to fulfil our vision and our commitment to innovation.”

Like so many other entrants, iBOAT has benefited from the guidance, mentorship, and support provided by MITEF. Mohnnad A. Babaeer describes his experience with MITEF Saudi as “incredibly amazing – we have learned so much and networked with such inspiring people in the ultimate ecosystem to support entrepreneurs in the Kingdom and all over the world.

“The experience will definitely benefit our success. The expert feedback has made us stronger as we now advance to the MITEF Pan-Arab competition. We will continue developing the app, building strong infrastructure, increasing sales, and making sure iBOAT is the best tool for all sea lovers. “I would recommend all fellow entrepreneurs to get involved with MITEF Saudi and advise them that if they want to be winners they must dream big and follow that with hard work to build sales by making their product to the very best standards of quality.”

MITEF Saudi announces Saudi’s Top Entrepreneurs For 2017

MIT Enterprise Forum (MITEF) Saudi Arabia announced the winners of the three tracks in the MITEF Saudi Arabia competition, during the final ceremony of the competition held on Saturday. The winners were:

Startup track first place winner Madad Services LLC who received SAR 100,000; runner-up iBoat received SAR 25,000; and third place Nushmi Services received SAR 15,000.

Social Enterprise first place winner Tadweer who received SAR 100,000; runner-up Banafsajeel received SAR 25,000; and third place Ketaby Lak Application received SAR 15,000.

Ideas first place winner Aquaponica wins SAR 20,000; runner-up Stitches False Wall, who received SAR 15,000; and third place Packageha who won SAR 10,000.

All nine teams will now advance to the 10th MITEF Pan Arab competition – which will be held in Bahrain next month – where the best entrepreneurial ideas from across the Arab world will be showcased.

The winners were selected from the semi-finalists announced last month, with a total of 2,200 entrants this year. The judging panel of business experts and academics from Saudi Arabia and beyond assessed their business models according to the contest criteria. This included innovative solutions used to answer a concept-based, entrepreneurial, or social need; ability to expand beyond the competition itself; and making a positive impact on society.

The criteria included:

  • In the Startup track, judges examined each entrant’s capabilities and whether they had the potential to become effective-impact entrepreneurs with strong teams, broad experience and crucially, an expandable and promotable idea.
  • In the ideas track, the entry criteria targeted creative, promotable, and expandable ideas with the potential to provide effective social and commercial solutions.
  • In the social track, entrants were asked to show their profitable social enterprise model that measures impact in the communities they serve.

MITEF Saudi Arabia was established in 2015, part of the MITEF Global network of chapters dedicated to promoting entrepreneurship and innovation worldwide, and to provide knowledge, communication, and training for entrepreneurs, enabling them to quickly turn ideas into world-changing companies. Now in its second year, is organised in partnership between Community Jameel’s Bab Rizq Jameel initiative and Zain Saudi Arabia.

The closing ceremony was hosted by King Abdullah Economic City under the auspices of the Small and Medium Enterprises Authority (SMEA), and was attended by Sofana Dahlan ‏Vice Governor of Entrepreneurship Advancement at SMEA, Mr. Fahd Al-Rasheed Vice Chairman of the Board of Trustees of Prince Mohamed Bin Salman College of Business and Entrepreneurship, Mr. Sultan AlShahrani Chief Human Resources Officer at Zain Saudi Arabia, and Mr. Hassan Mohammed Jameel, President of Community Jameel domestic.

Dr Sarah Ghaleb, Senior General Manager, Education and Entrepreneurship initiatives at Community Jameel, and project manager of the program, praised the role of government organizations and private companies in accelerating development in entrepreneurship, saying: “The slogan of MITEF Saudi Arabia is ‘You are Tomorrow’ because when we create new entrepreneurs we contribute to developing the solid foundation for tomorrow’s economy – a strong economy that is based on new innovative ideas, discovering new resources, creating jobs, and trying to provide innovative technology, industries, and products.”

Sultan bin Mohammed Al Shahrani, Chief Human Resources Officer at Zain Saudi Arabia, praised the number of teams and the level of innovation and competition shown, saying: “Zain believes in the importance of investing in young entrepreneurs, and being a strategic partner in the MIT Enterprise Forum Startup Competition is strong proof of that. We are committed to playing our part in delivering Saudi Vision 2030 by providing the latest services in telecommunications, as well as investing in Saudi talent.”

This year’s contest culminated in agreements between Bab Rizq Jameel and some of the companies that are considered leaders in entrepreneurship; and between Bab Rizq Jameel and Prince Mohammed bin Salman College through which three scholarships will be provided as well as training programs for this year’s winners. This is to recognize their efforts during the competition stages, and allow them to act as examples for other young entrepreneurs.

Participants who made it to the finals had the opportunity to participate in the Saudi StartSmart Forum, a MITEF program that aims to encourage, motivate, and guide entrepreneurs to achieve success.

MITEF Saudi Arabia is organised with the support of backers and partners including Zain (strategic partner), Small and Medium Size Enterprises Authority (government partner), Prince Mohammed bin Salman College (cognitive partner), King Abdullah Economic City (co-host), MIT Technology Review Magazine (media partner), MITEF Pan Arab (regional partner), Wadi Makkah Company (innovation partner), King Khalid Foundation (social entrepreneurship partner), and Sedco Holding (financial awareness partner). In addition to Badir Program (technical incubators partner), Saudi Aramco Entrepreneurship Center ‘Wa’ed’ (promising partner), and Saudi Investment Bank (investment partner).

Further support was provided by Microsoft, Oracle, King Abdullah University of Science and Technology, Olou Company, Qotuf, Al Mosa’don Company, Tech Wadi, and Market links.

27 Teams Make the Second Cut for the MITEF Saudi Startup Competition Finals

More than 2,200 entrants in the 2017 MIT Enterprise Forum (MITEF) Saudi Startup Competition have been whittled down to 45 semi-finalists, then to 27 finalists last Thursday by a panel of business experts and academics from Saudi Arabia and beyond.

The event, now in its second year, is organised in partnership between Community Jameel’s Bab Rizq Jameel initiative and Zain Saudi Arabia. It has three categories: startup, social enterprise, and ideas. The nine finalists in each track are:

  • Startup – Shayala App, Ajeer App, Mrsool App, Nashmi Services, Float, Gofrah, iBoat, Zayer, and Madad Services
  • Social enterprise – Tadweer, Banafsajeel, Scientific Saudi, OmCare, D. Sin Project, Axor, University Market, Ketaby Lak application, and Kararat.
  • Ideas – More than a 100 Years, Morshed, Smart Booking App, Health and comfort, Aquaponica, Wahidoon App, Packageha, Stitches, and Sense.

The top three in each track will be announced on March 18 at the final celebration of this year’s contest at King Abdullah Economic City. They will share prizes totaling SAR 265,000 and benefit from high-level training, expert mentorship, and media exposure.

The 27 finalists that were chosen out of 45 teams by a panel of business experts and academics from Saudi Arabia and beyond who assessed applicants’ business models according to the contest criteria. This included the creativity used to answer a concept-based, entrepreneurial, or social need; ability to expand beyond the competition itself; and making a positive impact on society.

In the startup track, judges examined each entrant’s capabilities and whether they had the potential to become effective-impact entrepreneurs with strong teams, broad experience and crucially, an expandable and promotable idea.

In the ideas track, the entry criteria targeted creative, promotable, and expandable ideas with the potential to provide effective social and commercial solutions. In the social track, entrants were asked to show their profitable social enterprise concepts.

Throughout the contest and beyond, MITEF Saudi Arabia arranges workshops and orientation courses presented by specialist training entities to help participants develop and implement their projects. The most recent was a three-day training camp at the Prince Mohammed bin Salman College under the supervision of trainers from the King Abdullah University of Science and Technology(KAUST).

Finalist teams continue to attend weekly training courses with experts assigned to work with them and help make their ideas and projects successful. Finalists will also participate in the Saudi StartSmart Forum, a MITEF program that guides and motivates local entrepreneurs.

The nine winners from Saudi Arabia will then take part in the 10th MITEF Pan Arab competition (to be held in Bahrain in April) where the best startup ideas from across the Arab world will be showcased.

Dr Sarah Ghaleb, Senior General Manager of Education and Entrepreneurship Initiatives at Community Jameel and the Project Manager of the 2nd MITEF Saudi Startup Competition, said: “We are looking forward to a key event in Saudi Arabia in terms of audience and influence in spreading the culture of entrepreneurship and creativity in the Kingdom and the region. This will culminate in a set of important agreements between BRJ and some leading players in this sector as well as between BRJ and a group of entrepreneurs.”

Sultan bin Mohammed AlShahrani, Chief Human Resources Officer in Zain Saudi Arabia congratulated the finalists, saying: “The level of competition we witnessed in this year’s contest, promises a bright future for entrepreneurship and innovation projects in Saudi Arabia.”

AlShahrani added: “Partnerships with startups in the field of Communications and Information Technology is a vital part of Zain’s strategy, as it enables us to play our role in the digital transformation initiatives indicated in the National Transformation Program 2020.”

MITEF Saudi Arabia is organised with the support of partners including the Small and Medium Size Enterprises Authority (government partner), MIT Technology Review Magazine (media), MITEF Pan Arab (regional), Wadi Makkah Company (innovation), King Khalid Foundation (social entrepreneurship), Sedco Holding (financial awareness).

Badir Program 9 (technical incubators), Saudi Aramco Entrepreneurship Center ‘Wa’ed’ (promising partner), Prince Mohammed bin Salman college (cognitive partner), King Abdullah Economic City, (co-host), and Saudi Investment Bank (investment partner), are also participating.

Further support is provided by Microsoft, Oracle, King Abdullah University of Science and Technology, Alwan Company, Qotuf Company, and Al Mosa’don Company.

MITEF Saudi Arabia is part of the MITEF global network of chapters dedicated to promoting entrepreneurship and innovation worldwide, and to provide knowledge, communication, and training for entrepreneurs, enabling them to quickly turn ideas into world-changing companies.

The Saudi Arabian chapter was established in 2015, with a view to promoting and enriching entrepreneurship. Its aim is to support and celebrate all startups and entrepreneurs in Saudi Arabia through the three project categories.

Bab Rizq Jameel and Zain Saudi Arabia announce semi-finalists for MIT Enterprise Forum Saudi Arabia

The 45 semi-finalists for the 2017 MIT Enterprise Forum (MITEF) Saudi Arabia competition have been announced.

The event, now in its second year, has been organised in partnership between Community Jameel’s Bab Rizq Jameel initiative and Zain Saudi Arabia and has three categories: ideas, startup, and social enterprise.

The semi-finalists were chosen from more than 2,200 entrants by 100 business experts and academics from Saudi Arabia and beyond who assessed the applicants’ business models according to the contest criteria. This included the creativity used to answer a concept-based, entrepreneurial, or social need; ability to expand beyond the competition itself; and making a positive impact on society.

In the startup track, judges examined each entrant’s capabilities and whether they had the potential to become effective-impact entrepreneurs with strong teams, broad experience and crucially, an expandable and promotable idea.

In the ideas track, the entry criteria targeted creative promotable and expandable ideas with the potential to provide effective social and commercial solutions and in the social track, entrants were asked to show their profitable social enterprise business.

The second round of judging will take place later this month and the panel will announce the names of the 27 finalist teams.

The overall winners will be announced on March 11 after which the top three in each track will be invited to participate in the 10th MITEF Pan Arab competition (to be held in Bahrain in April) where the best startup ideas from across the Arab world are recognised and rewarded.

Meantime, participants who have reached this stage of the Saudi Arabia competition are now eligible to participate in the Saudi StartSmart Forum, a MITEF programme which is organised with the aim of encouraging, motivating, and guiding local entrepreneurs to achieve success across social and commercial and idea-based projects. The programme hosts workshops directly related to technology and innovation.

Dr Sarah Ghaleb, Senior General Manager of Education and Entrepreneurship Initiatives, said: “Since the launch of the contest, MITEF Saudi Arabia has developed a rich and thorough programme designed to help prepare and encourage participants to start implementing their small and medium projects. With cash prizes worth up to SAR 265,000, workshops and orientation sessions available throughout the contest period, MITEF Saudi Arabia plays an important role in supporting the development of a knowledge-based economy and an entrepreneurial spirit within Saudi Arabia. We are proud to be involved in such an important endeavour.”

Since the beginning of this year’s competition, MITEF has sought to promote the values and benefits of the contest by organising a series of educational tours in Saudi Arabia. Our aim is also to seek out talent and encourage entrepreneurs from various disciplines to participate.

These tours included extensive visits to universities, colleges, and entities concerned with entrepreneurship in Saudi Arabia who helped us not only spread awareness of MITEF and the competition in general, but actively encouraged and inspired young men and women to create and instigate their own entrepreneurial concepts.”

Saad Al-Ahmari, Media Relations Manager at Zain Saudi Arabia, expressed his pleasure in seeing the variety of innovative ideas and businesses. He said: “The initial stages of the contest, across all the tracks, proved the ability of the participating teams to continue providing added value to the local business landscape as an extension of what the previous edition of MITEF Saudi Arabia provided.”

Al-Ahamri added: “Zain Saudi Arabia partnership comes within its sustainability initiatives and support to the local start-ups. Supporting innovation and technology entrepreneurship is essential in the country’s transformation to the knowledge based economy.”

He added that Zain’s partnership in the contest comes within its sustainability initiatives and in encouraging national entrepreneurship projects, since simulation of innovation and supporting startup technical projects are within the national strategic objectives in supporting Saudi Arabia’s transition to a knowledge-based economy.

MITEF Saudi Arabia is organised with the support of backers and partners including the Small and Medium Size Enterprises Authority (government partner), MIT Technology Review Magazine (media partner), MITEF Pan Arab (regional partner), Wadi Makkah Company (innovation partner), King Khalid Foundation (social entrepreneurship partner), Sedco Holding (financial awareness partner). Badir Program 9 (technical incubators), Saudi Aramco Entrepreneurship Centre ‘Wa’ed’ (promising partner), and Saudi Investment Bank (investment partner), are also participating.

Further support is provided by Microsoft, Oracle, King Abdullah University of Science and Technology, Alwan Company, Qotuf Company, and Al Mosa’don Company.

MITEF Saudi Arabia is part of the MITEF global network of chapters dedicated to promoting entrepreneurship and innovation worldwide, and to provide knowledge, communication, and training for entrepreneurs, enabling them to quickly turn ideas into world-changing companies.

The Saudi Arabian chapter was established in 2015, with a view to promoting and enriching entrepreneurship. Its aim is to support and celebrate all startups and entrepreneurs in Saudi Arabia through the contest of startups, ideas, and social projects.

 

MITEF SAUDI ARABIA 2017 SEMI FINALISTS

 

IDEAS TRACK STARTUP TRACK SOCIAL TRACK
More than 100 Years Shayyala App Mohami Platform
Morshid Ajeer App Qararat Istisharat; Ta’zeem Al Athar
Wursha.com Mrsool App Oukuluna
SpeedPharm Salah-ha App Hayate Suker
Smart Booking App 7aratna App Tadweer
Seha we Raha team Sihatech.com Tawasoli
Aquaponica Nashmi Services Banafsajeel
Inks Float Scientific Saudi
Nav & Info App for Blinds Gofrah Mahabba Project
Packageha Warsha Plus Qatarat
Easier iBoat Om Car
MR Aerospace Aman D. Sin Project
ConCoating Zayer Oxor
Stitches False Wall project Venus Platform University Market
Wahedun Madad Services Ketabi luk